Canada's IP landscape evolved significantly in 2025 with trademark reforms mandating proof of use for recent registrations, expanded Registrar powers over official marks, copyright extension to life plus 70 years, and patent modernization like ultra-fast-track exams. Business owners must review portfolios, update contracts, and leverage new efficiencies to avoid penalties and strengthen protection.
Distinctiveness is a cornerstone of Canadian trademark law, defining whether a mark can identify your business and differentiate it from others. Explore the foundational elements of distinctiveness, why common terms or descriptive names are rejected, and how unique branding and acquired reputation can help secure your trademark registration.
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