march of dimes

The Season of Giving - Day 2

The Season of Giving - Day 2

In 1949, desperate to find a cure and protect their children from polio, mothers across Canada joined in a North America-wide fundraising effort, going door to door in their own neighbourhoods to collect dimes. The sheer scope of the campaign led entertainer Eddie Cantor to suggest the name "March of Dimes", based on the song "Brother can you spare a dime?" produced during the Great Depression.